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Growing with Communities

Our operating context

Our biggest contribution to communities is through our core business: creating jobs, providing business to local suppliers and paying taxes. Overall, the brewing industry in New Zealand employed 1,880 people in 2016, paid $290 million in excise tax to the New Zealand government and generated a further $290 million of GST through sales. Brewing itself contributes $620 million in value added (GDP). This doesn’t include cider which is a significant and growing part of DB Breweries.

While we contribute financially to communities through taxation and employment, we also need to contribute to the long term economic and social development of our communities. Our prosperity is mutually dependent. Every year, DB Breweries invests in responsible consumption partnerships, educational programmes, charitable causes and other in-kind donations. Like other businesses in New Zealand, we also contribute our time, skills and knowledge to the communities in which we operate.

Why growing with communities is important to DB Breweries

We depend on a healthy and engaged workforce and thriving local communities across New Zealand where we operate and also where we source the majority of our raw materials. Our breweries and cidery are iconic to their local communities and we understand our responsibility to create a shared and sustainable future. The UN Sustainable Development Goals 2030 also acknowledge that we need partnerships between governments, the private sector and civil society to achieve progress in sustainable development globally and locally. We aspire towards partnerships built on shared values and principles which place the sustainable development of New Zealand at the centre.

Excerpt from UN Sustainable Development Goals

Our priorities

HEINEKEN bases its global programme on three building blocks:

In New Zealand, DB Breweries focuses on two key areas:

  1. Projects that support ‘inclusive growth’ and/or link with the focus areas of our strategy – Brewing a Better World
  2. Long-term community investments in multi-stakeholder partnerships

Our results

The taxes we pay contribute to the New Zealand economy and the broader New Zealand community. DB Breweries pursues an open and constructive dialogue with New Zealand’s tax authorities, based on respect, transparency and trust. In 2016, BD Breweries contributed approximately $14,240,000 NZD in Corporate Income Tax and more than $140,283,000 NZD in Excise Duty associated with our beer, cider and ready to drink products. In 2016, HEINEKEN’s consolidated total tax contribution was EUR 9.9 billion. For more information see:  http://www.theheinekencompany.com/sustainability/governance/our-approach-to-tax .

Our brands (owned and licensed) include Heineken, Amstel, Tiger, Tui, Monteith’s, DB Export, Orchard Thieves and Old Mout. Together with our corporate brand, we provide around $5m each year in sponsorship to sporting, cultural, charitable and educational activities in New Zealand. This year we funded 29 separate community investment partnerships, sponsorships and charitable donations, spending more than $311,227 NZD.

Corporate Social Investment – Summary 2016
Organization Project
Halberg Disability Sport Foundation Halberg Disability Sport Foundation aims to enhance the lives of physically disabled New Zealanders by enabling them to participate in sport and recreation. The Halberg Awards are New Zealand’s pre-eminent sports awards to honour and celebrate sporting excellence.
World Water Day World Water Day is an annual event which focuses attention on the importance of universal access to clean water in developing countries and on advocating for the sustainable management of freshwater resources. DB Breweries celebrated World Water Day through the participation of staff in the removal of rubbish from local waterway in the vicinity of Waitemata Brewery.
Big Buddy Mentoring Trust Big Buddy is a free mentoring service run by dedicated professionals who recruit and screen male volunteers from the community to become mentors to fatherless boys. A registered charity, Big Buddy operates in Greater Auckland, Hamilton, Wellington and North Shore/Rodney areas.
New Zealand Leadership Institute (NZLI) DB Leading Light Scholarships is a partnership between DB Breweries and the New Zealand Leadership Institute (NZLI) to provide leadership scholarships to people who live and work in South Auckland
The Packaging Forum Funds the recovery of glass for recycling, litter reduction programmes and recycling bins in public places and at sponsored events.
The Tomorrow Project – Cheers The Tomorrow Project is a drinks industry social change initiative in New Zealand whose aim is to create a safe and sociable drinking culture by providing facts and tools drinkers need to make smarter drinking choices. The consumer brand of The Tomorrow Project is called Cheers! which, in 2015, started a three year campaign focused on increasing New Zealander’s awareness and understanding of standard drinks.
University of Auckland – Morton Coutts Scholarship This scholarship supports research into the science related to the brewing or processing of beer.
A Summer to Remember A partnership with StudentCard to reach tertiary students and promote responsible consumption.
Wellington Free Ambulance The Wellington Free Ambulance provides paramedic response to emergencies in the Greater Wellington and the Wairarapa areas.
Social Change Initiative - Scoping Scoping of a responsible consumption project which would focus on the important role of conversation in supporting mental health.

Our actions

Our own backyard

In 2016 we had a focus on our own backyards, with each of our operating sites encouraged to focus on communities in and around the areas we do business. Each site focused across areas that were important to the continued growth of their respective communities.

World Water Day

Our largest site, Waitemata, used World Water Day to clean up the creek located just up the road from the brewery. DB collaborated with Auckland Council and the Manukau Beautification Charitable Trust to clean up the Otara Creek Reserve – deemed to be one of New Zealand’s most polluted waterways. Nearly 20% of our Auckland based employees collected over 70 rubbish bags of litter, car tyres and even a shopping trolley. The aim of removing all rubbish from the banks of the Otara Creek Reserve for a proposed tree planting project to ensure the sustainable development of the waterways.

Big Buddy

With DB’s partnership with Big Buddy now in its fourth year, we wanted to extend the reach of this organisation which helps find good men to become big buddies and mentors to fatherless boys. With a strong need for a South Auckland office, our focus was to introduce the charity to other partners and organisations which could offer a direct benefit to Big Buddy and help build a South Auckland office. Through DB’s support and with the contributions of a wider network of partners, a South Auckland office build commenced in 2016 and now has a dedicated staff member to extend the reach of Big Buddy into an area which was deemed to be a focus.

Case study